Brett Yowell
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Digital Marketing

Pro Structural Inc.

Jul 2022 — Dec 2023

Overview

Managed the company’s digital marketing presence by producing visual content, maintaining social media channels, and strengthening brand awareness across the construction industry.

Responsibilities

  1. 01Produced photo and video content on active construction sites using DSLR cameras and drones.
  2. 02Edited and published marketing content across Instagram, LinkedIn, and Facebook.
  3. 03Collaborated with company leadership to communicate project milestones, company culture, and industry expertise.

Tools

Platforms

InstagramLinkedInFacebook

Tools

Adobe Premiere ProAfter EffectsDJI DroneDSLR PhotographyAdobe Creative Suite

Challenges

Brand Consistency

Worked closely with company leadership to establish more consistent visual branding and messaging across digital channels. Helped align marketing materials with the company's long-term business goals while adapting to evolving stakeholder feedback.

Strategic Content Planning

Evaluated the unintended business impact of employee spotlight campaigns after competitors began actively recruiting featured employees. Recommended shifting content strategy toward project showcases, craftmdanship, and company achievements to maintain strong engagement while protecting internal talent.