Brett Yowell
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Web Design & Development

Limited Release Clothing

Overview

Designed and developed the frontend of an e-commerce storefront for a limited-release streetwear label offering technical and Japanese-crafted pieces. The site serves as both a direct sales platform and a brand statement for an elevated, detail-oriented clothing line.

Responsibilities

  1. 01Designed and developed the storefront from concept through deployment, establishing the visual language and brand identity across all pages.
  2. 02Built individual product pages featuring image galleries, size selectors, color variants, and structured material and fit information.
  3. 03Structured product content and copy to communicate the limited-release, premium positioning of each piece while keeping the experience minimal and fast.

Stack

Framework

Nuxt 3Vue 3

Languages & Libraries

TypeScriptHTMLCSSTailwind CSS

Deployment

Vercel

Challenges

Product Presentation

Designed product pages that conveyed the premium, limited-release nature of each item through typography, whitespace, and image-first layouts balancing brand elevation with clear, functional e-commerce UX.

Regional & Material Complexity

Communicated nuanced product details (Japanese sizing conventions, custom-printed fabrics, handmade construction) in a clean format that matched the brand aesthetic without overwhelming the user.