Product Development
Impact ID
Overview
Digital Product Passport (DPP) and supply chain management platform designed to help fashion brands achieve transparency, sustainability, and regulatory compliance by managing products, materials, suppliers, and certifications in a centralized application.
Responsibilities
- 01Designed and developed customer-facing marketing pages to communicate the platform's value proposition.
- 02Led UX strategy and front-end implementation for the internal application used by brands and suppliers.
- 03Collaborated with product and engineering team members to translate complex compliance requirements into intuitive user experiences.
- 04Led client outreach initiatives tailored to the fashion industry to increase sales and increase brand awareness particularly in the LA fashion industry.
Stack & Tools
Framework
Languages & Tools
Tools
Challenges
Backend Integration
Integrated complex backend APIs across multiple workflows, ensuring data remained accurate and synchronized throughout creation, editing, approval, and publishing processes. Built reusable components and data handling patterns that simplified ongoing development.
User Experience
Designed interfaces that reduced friction despite the complexity of supply chain compliance. Focused on clear information hierarchy, streamlined workflows, and minimizing unnecessary user interactions through thoughtful UX planning and wireframing.
Client Acquisition
Many potential Impact ID clients would prove difficult to convert to users as our product's pricing model remained ambiguous. Changing client outreach strategy to center around client needs as opposed to product capabilities was critical to obtaining client understanding of our product and as a result, increasing conversion rates.