Marketing Consulting
Market Strategy Consulting
Overview
Served as team lead on a marketing consulting engagement focused on evaluating market opportunity, customer needs, competitive positioning, and service strategy for a growing service-based business. Led the team through primary research, competitive analysis, and strategic recommendations while working closely with the client, a supervising professor, and a faculty mentor throughout the project.
Responsibilities
- 01Led the consulting team across all project phases, coordinating workstreams, setting meeting agendas, and keeping deliverables on schedule.
- 02Served as the primary point of contact between the team, the client, and academic stakeholders. This included maintaining regular communication with both the supervising professor and faculty mentor.
- 03Conducted primary market research to identify customer needs, pain points, and purchasing preferences.
- 04Synthesized interviews, survey responses, and focus group feedback into actionable market insights.
- 05Analyzed competitors to identify gaps in service offerings, positioning, and customer experience.
- 06Developed a tiered service strategy designed to accommodate different customer needs, levels of support, and budgets.
- 07Presented findings and strategic recommendations directly to the client, incorporating feedback from the professor and mentor throughout.
Research & Methods
Primary Research
Strategic Analysis
Strategy
Challenges
Understanding an Unfamiliar Market
The project required developing a working understanding of a specialized service industry and its customer base. Primary research was used to move beyond assumptions and identify the recurring needs, behaviors, and barriers influencing purchasing decisions.
Turning Research Into Strategy
A large volume of qualitative and quantitative research needed to be translated into a concise strategic direction. As team lead, this also meant facilitating alignment within the team and incorporating guidance from the professor and mentor to sharpen the final recommendations before presenting to the client.
Differentiating the Service Offering
Competitive research revealed an opportunity to move beyond generic marketing services and build a more tailored offering. The resulting strategy emphasized flexible service levels, personalized support, and a clearer connection between customer needs and the services provided.